Herbalife is launching its new product line, Herbalife24, a comprehensive performance nutrition program designed to meet the nutritional needs of the 24-hour athlete, worldwide during 2011. Distributors Wanted!
Herbalife24 is the first comprehensive performance nutrition line empowering athletes 24-hours a day. We have redefined industry standards to help you train, recover and perform like never before – with all the nutritional support you need as an athlete. This seven-product line is customisable so you can determine your day-to-day needs based on activity levels and training demands.
Herbalife24 is based on the latest proven science and every product batch we produce is third-party tested for substances banned by sport. It assures the athlete that what is listed on the label is exactly what is in the product.
Most of us would like to think that we’re in charge of how much we eat. We trust our bodies to tell us when we’re full, and that after we’re done, we have a good sense of how much we’ve eaten.
If only it were true. “Research tells us that subtle cues in our environment can pressure us to dish up more than we need and eat more than we should,” said Luigi Gratton, M.D., vice president of medical affairs at Herbalife. “Larger plates – even larger serving utensils – can prompt over-consumption.” In a self-serve ice cream experiment (1), people given large bowls and scoops doled out 57 percent more ice cream than those given smaller dishes and serving utensils.
So, how much we’re going to eat is generally decided before we even take that first mouthful. The reality is we pretty much eat whatever we’re served – whether it’s a little or a lot. From a supersized fast-food meal to a dainty portion in an upscale restaurant, we’re generally satisfied as long as we’ve polished off every morsel. Rather than letting our stomachs decide, we let an empty plate signal an end to the meal.
Controlling how much you put on your plate really becomes the first step in controlling how much you put in your stomach. But other cues can trigger overeating, too. Just smelling or seeing food – anything from the smell of fresh-baked bread to the sight of stale donuts in the company lunchroom – can trigger your desire to eat, even if you’re not hungry. Here are some ways to take charge:
Think spoon, not shovel - It’s an old trick, but it really works – using smaller plates and tall, skinny glasses gives the illusion that there is more food on the dish and more to drink in the glass. Smaller serving utensils help keep you from loading up, too – think spoon, rather than shovel.
Single-serving sizes – As serving containers get larger, so do portions. Those huge bargain-priced cereal boxes may be leaner on your wallet, but studies show you’ll pour yourself a lot more cereal – as much as 20 percent more – than you would from a regular-sized package. Go for the single-serving sizes.
Out-of-reach sweets – Make it inconvenient to eat the unhealthy stuff. You may not make the effort to bake brownies from scratch when the mood strikes, but if you keep the microwavable version around you’ll have to constantly fight the urge. Get the candy dish off your desk and the cookie jar off the counter – set out a bowl of fruit instead.
Mix it up, but not too much – Studies show that the more variety on your plate, the more you’ll eat – all that stimulation keeps your taste buds in high gear. An array of low-cal fruits and veggies is fine, but when faced with a buffet or a dinner served family-style, limit yourself to just a couple of items on your plate at one time.
Shake it up – Try a protein shake for breakfast or lunch. Made from a set amount of milk, protein powder and fruit, it’s a natural when it comes to portion control. Add some ice cubes, and whip it up to increase the volume without adding calories – and enjoy from a tall glass.
1Wansink, Brian, Koert van Ittersum, and James E. Painter (2006), “Ice Cream Illusions: Bowl Size, Spoon Size, and Self-Served Portion Sizes,” American Journal of Preventive Medicine, 31:3 (September), 240–243.
Herbalife Ltd. (NYSE:HLF), announced that it has completed an agreement with one of Spain’s leading La Liga football teams, Valencia CF, to become an official sponsor. In addition, Herbalife becomes the Official Provider of Nutritional Products.
The deal puts Herbalife’s logo in first position on all Valencia match and training kit shorts. In addition, the Herbalife brand will be showcased through a variety of different media at Estadio Mestalla, Valencia CF’s home stadium, and at The Sport Centre, Valencia CF’s training facility. The Herbalife brand will also appear on the team bus as well as on Valencia CF’s official media channels – Amunt magazine and Web site, www.valenciacf.com.
“This deal represents a natural fit for us in terms of reflecting and showcasing Herbalife’s emphasis on both good nutrition and an active lifestyle,” said Edi Hienrich, senior vice president and managing director of Herbalife’s Europe, Middle East and Africa region. “Nutrition is now recognized as a vitally important component of any training regime at the highest level of sport and we are looking forward to working with the team to help them achieve success.”
According to Valencia CF President Manuel Llorente; “We are proud to partner with Herbalife, a prestigious worldwide brand that is showing its support for Valencia´s future – a future that is growing stronger everyday. The Valencian supporters should be very grateful to Herbalife.” The deal with Valencia is Herbalife’s fourth major soccer/football sponsorship after LA Galaxy in the U.S., Internazionale FC (“Inter”) in Italy and FC Strasbourg in France. These relationships are part of an extensive sponsorship portfolio which includes athletes, teams and events. These sponsorships are a key element of Herbalife’s brand recognition program and allow the company to demonstrate the efficacy of its products on the world stage.
Millions of eyes will be on Townsend Bell, driving his Herbalife-branded race car, and world-renowned driver E.J. Viso, decked out in Herbalife gear, at the Indianapolis 500 on Sunday, May 24, 2009.
“Without Herbalife, this would not be possible,” says Townsend. “I have been using Herbalife® products for over a year now and have never felt better. I am proud to lead Herbalife’s Mission for Nutrition on the race track.” E.J. Viso, also a big believer in fitness and nutrition, issued a 100-pound Weight Loss Challenge to his pit crew – and our very own Dr. Luigi Gratton is helping them reach their “Gotta Be Fit to Be in the Pit” goal.